Most mortgage agents treat renewals like a bonus that shows up when conditions are right. They’re not a bonus. They’re the most predictable revenue stream in this business, and ignoring that is why so many agents fall apart when purchase volume dries up....
The busiest mortgage agent in your market is not always the most profitable one. More often, the agent clearing $400,000 to $600,000 a year net is the one who has staked out a specific corner of the market and owned it completely, while the agent trying to help...
